Renfred Cornelio

Marketing Analyst | Data Management Specialist

Caloocan City, PH.

Professional Summary

Results-driven Marketing Analyst with over 4 years of progressive experience in data management, CRM operations, and performance analysis. Leverages expertise in HubSpot and Copper CRM, Google Workspace, and advanced data analytics to optimize marketing campaigns, enhance lead generation, and drive data-driven business decisions. Proven ability to streamline workflows, ensure data accuracy, and collaborate cross-functionally to achieve operational efficiency and improve campaign ROI.

Work Experience

Mailtech Marketing Services

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Marketing Analyst

Quezon City, Philippines

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Summary

Leads marketing analytics and operations, focusing on campaign performance, CRM management, and cross-functional collaboration to drive efficiency and lead generation.

Highlights

Analyzed and reported on multichannel marketing campaign performance using Google Sheets and Microsoft Excel, providing data-driven insights that informed strategic business decisions.

Managed end-to-end marketing operations within HubSpot, including campaign deployment, CRM record maintenance, deal information, and pipeline stage accuracy, enhancing sales team visibility and efficiency.

Streamlined email management and customer communications using Copper CRM, ensuring organized records and improving workflow efficiency for timely outreach and follow-ups.

Supported lead generation initiatives and marketing reporting efforts, fostering cross-functional collaboration to significantly improve overall campaign performance and operational efficiency.

Accenture Inc.

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Data Management Specialist

Caloocan City, Camarin, Philippines

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Summary

Managed and optimized data integrity and reporting processes to support lead generation and business intelligence.

Highlights

Generated and qualified a high volume of online leads based on specific criteria, contributing to a robust sales pipeline.

Ensured data accuracy and completeness through rigorous enrichment and validation processes, improving the reliability of business intelligence.

Maintained meticulously organized datasets, facilitating efficient data retrieval and analysis for various business functions.

Prepared and disseminated regular productivity and lead reports, providing critical data for data-driven decisions and ensuring reliable information access for stakeholders.

Accenture Inc.

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Transaction Processing Associate

Quezon City, Philippines

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Summary

Managed customer inquiries and transaction processing, ensuring high accuracy and compliance with service-level agreements.

Highlights

Handled a high volume of customer requests, efficiently assigning appropriate facilities based on client needs to ensure timely resolution.

Provided real-time non-technical chat support, resolving issues efficiently and consistently meeting or exceeding service-level targets.

Ensured 100% accuracy in transaction processing and strict compliance with quality standards, minimizing errors and maintaining operational integrity.

Maintained comprehensive and detailed records, contributing to significant process improvements that enhanced overall operational efficiency.

Education

AMA Computer College

Quezon City, Philippines
Bachelor of Science Information Technology

Skills

Copper CRM

CRM Data Management

Email Management

Campaign Reporting

Marketing Analytics

Lead Generation

Google Workspace

Data Management

Remote Collaboration

Attention to Detail

HubSpot CRM

Google Sheets

Microsoft Excel

Data Analysis

Certificates

HubSpot Marketing Hub Software

HubSpot Academy (2026)